Whether serious and controversial or lighthearted and fun, the most searched would-be key phrases of 2020 provide a glimpse at what has been trending in Internet search the year, acting as a collective pulse of people across the globe. These trends may be subject to changes owing to prevailing global events, cultural phenomena, and seasonal switchovers. Annually, Google issues its “Year in Search,” which divides the most popular searches into categories based on topic. In a generational leap of analysis, the book introduces what drives people to search for “hot” information on Google. It reflects on some revealing keywords that speak volumes of our society. Read in detail about Most Searched Topics on Google Till Now.
1. Top Global Events
Major incidents and worldwide events always end up ruling Google searches, especially in times of crisis and other potential ramifications. This is a user behavior that would bring to the search engines for life data.
Examples:
COVID-19: Throughout the pandemic, “coronavirus,” COVID symptoms,” vaccine,” and others were among the top searches on Google around the world (the need for news, healthcare advice, and government instructions)
A regular occurrence, major elections like the U.S. presidential elections are always a spike in search trends. During an election, people search terms like “election results,” “how to vote,” and “presidential candidates” etc.
Natural Disasters: Earthquakes, hurricanes, etc. will often cause spikes in search volumes as people want searching for the safety advice and live updates. Common examples can include terms like “Hurricane Ian,” or “earthquake today” to receive “wildfire updates.”
2. Celebrity and Pop Culture
Google searches are dominated by pop culture. These are themes that always tend to trend, be it a fresh movie, a big controversy around a celebrity or it is an award show.
Examples:
Movies & TV Shows: Major films “Avengers: Endgame” and shows such as the final season of “Game of Thrones” have been released triggering spikes in search volumes from Google users during premiere time or series finale. The most popular keywords, related to the show were — release date, cast, and streaming platforms.
There was a time when the filth of the celebrity world was all over the news. The coverage by the media has implications on searches as massive spikes have occurred in searches like “Johnny Depp trial” or “Meghan Markle”.
Music & Awards Shows: Musicians get high search volume, Music searches mainly for “Beyoncé” and “Taylor Swift” or at the time of Album release HBO comes to make very good searches around her concert. Meanwhile, events such as the “Grammys” or “Oscars,” lead to search spikes related to nominees, performances even winners.
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3. Sports and Tournaments
Another key driver for search traffic is sports. The Olympics, the FIFA World Cup, and various championships from teams in different leagues draw incredibly large interest across the globe.
Examples:
FIFA World Cup – Every four years, the World Cup comes and dominates the search term worldwide with terms like “World Cup schedule” “World Cup scores” and so forth…
Olympics — Events such as the “Tokyo Olympics” or “Paris Olympics” result in extensive searches for medal standings, athlete profiles, and event schedules.
Sports: Top games or tournaments like “Wimbledon,” “Super Bowl,” “UEFA Champions League” and searches with names of sports stars like “Cristiano Ronaldo” and “Serena Williams” happen often on Google.
4. Technology and Gadgets
With technology developing at breakneck speed, new gizmos, apps, and technological advancements are shaking up the search ecosystem every day. They are excited to know about new technologies
Examples:
iPhone ReleasesThe release of a new line of Apple products, such as the iPhone 15 or iPhone 14 Pro Max each year drives searches for the respective models’ launch, price, and product review.
Social Media Platforms: Platforms like “Instagram,” “TikTok,” and “Threads” drive considerable traffic, largely whenever there is something new or an outrage.
Video games: New releases or popular titles like “Fortnite,” and “Call of Duty,” top the list along with corresponding search terms such as, “cheat codes” or “walkthroughs.”
5. Health and Wellness
Mobility is indeed one of the common use cases for search and health is always one of the ten popular categories and only big after COVID. However, people have also been searching for general health and wellness information as well.
Examples:
Mental health: As mental health continues to be a growing area of focus, searches like “anxiety treatment,” “depression types” and “stress release tips” have all seen increases.
Fitness & Diets: With runs like “keto,” “intermittent fasting” and workouts such as “HIIT workouts,” it is easy to understand how the ever-popular search was for perfect health.
Read Further about Most Searched Topics on Google Till Now
6. How-To Queries
In terms of “how-to” questions, Google is the channel folks turn to for everyday learning. These are searches that reveal a greater allegiance to the web as an aid in self-help, DIY workarounds, and incoming-fire verification.
Examples :
Home DIY: Searches such as ‘how to paint a wall’, ‘how to fix a leaky faucet’, and ‘how to build a deck’ all soared while people picked up home improvements during the pandemic.
Cooking: Many people have been working on their cooking and baking skills recently, so terms like “how to bake sourdough,” “how to make pancakes,” or “how to cook steak,” show that interest.
Tech Troubleshooting: Questions like “How to reset my phone,” “How to recover my Gmail account” or “How to fix Wi-Fi” are the favorite tech queries explaining the demand for tech solutions instantly.
7. Shopping and E-commerce
The ever-growing e-commerce bandwagon has left us with just millions of people who look for product recommendations, deals, and reviews before purchasing. Black Friday and Cyber Monday are major shopping events that drive search trends across the whole world.
Examples:
Best laptops 2024Top smartphones Best noise-canceling headphones
E-commerce: Keywords such as “Black Friday deals” or “Amazon Prime Day” tend to surge during the times when people are hunting down the most competitive prices.
Fashion Trends: Using the word BEST 2024 SNEAKERS, what can I wear this SPRING 2024 OR WHAT CAN CONSUME SUSTAINABLE FACTS OF THE MOMENT; to keep up with stylish?
8. Educational Queries
Educational is easily the most opinionated query significantly increased as more people use e-learning entities. It covers any type of education/learning/ training be it in school or for adults.
Examples:
There is also a surge in searches related to learning new skills such as “How to code”, “Learn Python” and “How to speak Spanish”, reflecting the increasing trend of self-learning and online courses.
Homework Help – For school-going children, the help may often be on a single topic like how to solve quadratic equations, or even for summaries of Shakespeare.
9. Financial Queries
When it comes to personal finance, everyone goes to Google depending on where they want the information that may be an investment in debt management.
Examples:
Cryptocurrency: The increase in the demand for digital currencies by picking some keywords like “Bitcoin price,” “Ethereum news,” and “how to invest in cryptocurrency.”
Stock Market: Interest in finding out about stock market updates, how to invest in stocks, or individual companies like “Tesla stock” as both casual and high-stakes investors hit the web.
Loans and Credit: When it comes to managing your finances, you might also be wondering “how to improve your credit score,” what are the “best personal loans”, or what some of the best “credit card comparisons” are.
10. Travel and Tourism
This indeed reflects that travel demand is surging back to pre-Covid levels as travel searches are trending upward post-pandemic. All-time travel enthusiasts are in the middle of searching for destinations, then there is surely a percentage who are curiously updating themselves with immigration rules to maintain their safe flight.
Examples:
Destinations: You’ll notice searches like “best places to visit in 2024,” “European vacation spots’ or “travel restrictions to Japan”.
Flight and Hotel Deals — Similar search like cheap flights to Bali, the best time to book flights/luxury hotels.
Conclusion
On Google reveal — in miniature — interests, habits, and anxieties of the world en masse. Reflecting the pulse of the world — societal trends, technological developments, global events — these searches provide a glimpse into what people are looking for. Following along with Google trends keeps you aware of what billions care about, from afar—shaping business plans or even just curiosity.
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Most Searched Topics on Google Till Now
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